Packaging Concept: Benefit Cosmetics

This concept was designed to be a limited-edition box that Benefit Cosmetics customers could select upon checkout of an online purchase. The customer has three different options to choose from.

Simple minimalistic shapes were used to create the artwork on the top of the boxes to give a retro feeling that reflects Benefit's iconic branding. The pattern on the tissue paper reflects the same mid-century style iconography. Finally, a sweet sticker seals the package. "hello gorgeous" greets the customer as they open the box in a friendly lower-cased script, making it feel personal.